We didn't come up with Rosy & Earnest overnight.
The name emerged as we started digging into what we truly valued — what we wanted this brand to mean, and what it should stand for.
Rosy is light-filled — joyful, hopeful, a little poetic. It’s the feeling of warmth, optimism, vitality. A rosy outlook, a flush of life.
Earnest is grounded — sincere, values-driven, thoughtful. It’s about conviction, clarity, and doing things with care.
Together, they strike the balance we wanted to bring into fragrance: emotion and intention. Beauty and integrity.
We design fragrance that’s meant to be felt — and built to meet the highest standards of clean, transparent beauty.
That’s why our scents are crafted to move you — and to be clean, 100% ingredient transparent, and backed by trusted third-party certifications like EWG VERIFIED™ and Leaping Bunny Certified.
No greenwashing. No grey areas. Just fragrance with feeling — built on trust.
Those two words reflect everything we stand for — and how we hope to make you feel when you wear our scents.
Discover our collection, and find the scent that feels like you.
Sarah —
This made our day! We’re so happy you found us and that you’re loving the discovery set — Vanilla Rum Royal and Be Earnest are such good picks.
Thank you for sharing your story and for believing in what we’re doing. It means so much. Merci beaucoup! 💛
I just wanted to drop a note and say how thankful I am to have stumbled upon your little fragrance brand while searching for safe EWG fragrances on the internet. I already own a bunch of the one other EWG-certified brands’ perfumes, but wanted to see if there was anything else out there to rotate through my collection. I have been obsessed with perfume for far too long and by obsessed I mean BROKE after buying everything and everything I came across. I have literally hundreds of bottles of perfume that I don’t want to wear anymore because I know they’re the reason for my hormonal imbalance and endocrine disruption. So now I have to find a way to dispose of them and start fresh with safe, clean fragrances. I am so happy with the discovery set, how can I possibly choose which one I love the most? It’s a toss up between Vanilla Rum and Be Earnest. So good. Anyway I just wanted to thank you for doing what you’re doing and making a difference in my life. I hope you’re able to make a positive change in the beauty industry and help set new regulations where they’re clearly needed. Merci beaucoup!