Our clean, award-winning fine fragrances have officially joined Ulta Beauty — the largest beauty retailer in the U.S. This milestone marks a major step in our mission to make transparent, consciously crafted fine fragrance accessible to more people.
We’re thrilled to share some exciting news — Rosy & Earnest is now available on ULTA.com!
This moment means so much to us. For an independent, women-owned fragrance brand, seeing our fine fragrances appear on Ulta Beauty, the largest beauty retailer in the U.S., is both surreal and deeply meaningful.
Just two and a half years after launching Rosy & Earnest, this milestone feels like the start of a new chapter — one that reflects everything we set out to do: to make fine fragrance that’s beautiful, transparent, and safe, without compromise.
Our Journey So Far
From day one, our dream was simple — to create fine fragrances that are as clean and conscious as they are beautiful.
Every Rosy & Earnest scent is EWG Verified™, Leaping Bunny Certified, vegan, and crafted with full ingredient transparency. We believe beauty and integrity belong together — that what you wear on your skin should be as thoughtful as it is sensorial.
Each perfume is developed in collaboration with Master Perfumer Nathalie Feisthauer from Paris, France, where emotion, creativity, and craftsmanship come together to create scents that are truly felt — not just worn.
With Gratitude to Ulta Beauty
We’re deeply grateful to the Ulta Beauty team for believing in our mission and supporting independent, values-driven brands that prioritize transparency and conscious craftsmanship.
Their partnership marks an important step toward making our clean, fine fragrance more accessible to everyone — and we couldn’t be more excited to see Rosy & Earnest now available to Ulta’s community of beauty lovers. 💛
Looking Ahead
This milestone is not an ending but a beginning. We’re so thankful for every person who has believed in us — our partners, editors, collaborators, and community who continue to cheer us on every step of the way.
We can’t wait to share what’s next — new launches, collaborations, and more ways to bring clean, conscious fine fragrance to people everywhere.
We’re just getting started. 🤍